Valentine’s Day Loves Transportation Logistics

Roses are red, violets are blue, and trucking industry logistics bring them to you.

Trucks just finished delivering nearly 35 million Christmas trees for the holiday season.  Brokers are busy moving approximately 110 million roses through the transportation supply chain in time for Valentine’s Day.

There are millions of variables to consider when planning the transportation logistics for the brief 24-hour window of February 14th.  If the freight arrives even one day late, Cupid’s arrow will miss its mark by a country mile. That’s an enormous responsibility, yet the trucking industry always rises to the occasion to keep Cupid from getting stood-up on the most popular date night of the year.

While some roses are grown in the United States, the vast majority of those that are given for Valentine’s Day comes from South America. The main port of entry for imported roses is Miami International Airport. Thousands of boxes clear customs there before being distributed all across the country.  Brokers arrange refrigerated trucks to be waiting for the roses at the airport.

After all, it’s trucks that will finally get all these flowers to the 14,000 retail floral shops across America.

That includes florists in both major cities and small towns you may have never heard of− like Valentine, Nebraska; Valentine, Texas; Valentine, Arizona; and Valentines, Virginia.

The Beatles were right when they said love is all you need. But if you’re trying to express your love with a dozen roses, you probably also need lots of trucks, coordinated by complex, sophisticated logistics. That’s where romance teams-up with reality (and innovative TMS Software), whether the general public realizes it or not.

Flowers are only part of the transportation logistic challenge.

According to the National Retail Federation, Americans will spend close to $20 billion on various kinds of gifts to show their love this Valentine’s Day. To really make a lasting and sweet impression, they’ll pair those roses with a box of chocolates−around 40 million boxes in all. But those confections have their own demanding deadlines and logistics.

Both fresh cut roses and chocolates typically require constant refrigeration during transport, even though Valentine’s Day is in the dead of winter.  It’s not just chilly temperatures that guarantee they’re delivered in ideal condition. If chocolate candies are not kept at a constant temperature during their entire trip, there is a risk that they will melt or freeze. Either of those extremes can threaten their quality at best−or leave them in a gooey blob. Even without the risk of extreme temperature fluctuations, chocolates still require the steady climate-controlled environment that refrigerated transportation provides. That’s the only way to make sure they arrive in tip-top shape that is truly Valentine-worthy.

Whether or not you’ll be celebrating Valentine’s Day 2020, one thing’s for sure. Anyone working behind the scenes in transportation and trucking logistics deserves a few hundred million heart-shaped cards of thanks and appreciation. That’s because everyone who does observe this hugely popular holiday relies on you, and your teamwork, to make the magic happen.

Contact FMS for a TMS demo today!



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